At Fairbuilt, we collaborated with Innovate Engineers during a transformative phase, as a new generation of leaders took the reins. The challenge was to revamp their brand identity while preserving their core values and laying the foundation for future growth.

Crafting the Vision:

Our journey began with a profound exploration of Innovate Engineers' mission and history to create a brand identity that authentically represented their essence. Safety and economy emerged as pivotal values driving their success. Our team devised a simple yet impactful wordmark, drawing inspiration from structural designs, to serve as the cornerstone of their brand.

Embracing the Future:

With a new generation of leadership infusing fresh energy, we embraced the evolving spirit of Innovate Engineers. This led to the development of updated values, mission statements, and diversity commitments. While their market position remained steadfast, the brand now exudes a renewed sense of purpose.