Local Logo Redesign - Eugene, Oregon
Welcome to another edition of Local Logo Redesign, and today our spotlight is on a charming establishment in Eugene, Oregon—the Burger House.
Our mission is to elevate this logo to the next level, addressing the current imbalance where excessive focus is placed on the house element, leading to some text being overshadowed. The key is to shift the emphasis back to the restaurant's name, allowing the house symbol to gracefully recede into the background.
To achieve this, our first step involves selecting a playful font that pays homage to the original but introduces a bolder aesthetic. Building on this, we'll distort the text further to enhance its boldness, creating a visual impact. The house symbol will then be strategically incorporated into the background, ensuring it complements rather than dominates the overall design.
Behold the new logo against a slightly modified red background, offering a vibrant yet balanced visual identity. A before-and-after snapshot showcases the transformation of the original sign, emphasizing the refined focus on the restaurant's name. Explore the logo on a burger box and a to-go bag, as well as a burger wrapper, envisioning its versatile application in various contexts.
In the ongoing saga of Local Logo Redesign, The Burger House in Eugene, Oregon joins our ranks of businesses getting a conceptual visual facelift. Stay tuned for more, and if you're in the market for a standout brand identity and logo, drop us a line. Let's char broil something uniquely yours.
Talk to you soon,
