Local Logo Redesign - Portland, Oregon
Welcome to another installment of Local Logo Redesign, and today we set our sights on a logo nestled in the urban landscape of Portland, Oregon—an emblem I encounter regularly during my freeway travels.
Our mission is to elevate this logo to the next level while preserving its original essence. The current design exhibits notable shortcomings, including the use of a font that imparts a distinctly corporate feel. Additionally, spacing issues within the mark and superfluous elements detract from its overall impact. However, we recognize the potential usability of certain elements.
For the redesign, our approach involves a strategic swap of the typeface, opting for one that resonates with the organic and natural vibes associated with a food company. This choice will be complemented by a straightforward and clean font for the tagline. Leveraging some leaf elements, we will make nuanced adjustments to sizing and spacing, ensuring the creation of a mark that proves more versatile and scalable for various applications.
Here is the updated logo, complete with its brand colors and a color variation suitable for black backgrounds. Check out how this revitalized logo takes on a new creative direction on a delivery truck, emphasizing a graphic style over a photographic one.
We've extended this visual evolution onto different mediums—a shirt, a box, and even the side of a building. The emphasis on scalability is demonstrated through its adaptation as a delivery app icon, showcasing versatility across platforms.
In the ongoing saga of Local Logo Redesign, United Salad Co. in Portland, Oregon joins our ranks of businesses getting a conceptual visual facelift. Stay tuned for more, and if you're in the market for a standout brand identity and logo, drop us a line. Let's deliver something uniquely yours.
Talk to you soon,
