Location:
Eugene, Oregon
Type of Work:
Brand Identity, Website Design & Development
Completion Date:
February 2023
Eugene, Oregon
Brand Identity, Website Design & Development
February 2023
Born out of O’Brien Construction’s deep roots in building and craftsmanship, Oak Prairie Woodworks was created as a space for experimentation, learning, and creating sustainable, small-batch wood products. The challenge was to develop an identity that felt distinct from O’Brien’s construction brand - while still honoring its lineage of hands-on excellence and community connection.
We started by uncovering what Oak Prairie represented beyond its products and services: a continuation of family values and a reflection of Oregon’s maker culture. The brand needed to balance craft and refinement - evoking the honesty of woodworking without falling into rustic clichés. We paired handcrafted typography with modern structure, merging the warmth of tradition with a clean, contemporary presentation that reflected the workshop’s forward-thinking vision.
The result is a timeless, versatile identity that celebrates the artistry of making while positioning Oak Prairie as more than a woodshop - it’s a brand grounded in purpose and sustainability.
A veteran-led construction firm with over four decades of industry expertise needed a digital presence built for the federal marketplace. We designed a site that communicates credibility, capability, and mission — clearly and without noise.
A new company launching around one of the largest floating cranes on the West Coast needed to establish credibility fast.
We modernized the brand and built a website with one job: make the scale and capability of the Pacific Titan immediately clear to anyone who lands on it.