Blog

Building Fairbuilt

We document lessons learned, project outcomes, and suggestions to AEC firms while sharing a behind the scenes as we build Fairbuilt.

June 20, 2025
How Strategic Branding Filters Leads and Fuels Better Sales
June 18, 2025
How Brand Builds Trust - and Why That Trust Drives Business Value
June 13, 2025
The Cost of a Good First Impression
June 11, 2025
Why Established Businesses Still Need Brand Alignment
June 9, 2025
Why Brand Investment Matters in the Growth Phase
June 6, 2025
Early Phase Branding Isn’t About Polish - It’s About Clarity
June 4, 2025
When Business Growth Outpaces Your Brand
June 2, 2025
Why I Ask So Many Questions Before Designing Anything
May 30, 2025
AI-Generated Logos: Why They Don’t Work (And What to Do Instead)
May 28, 2025
Branding I Love: Why “Contemporary Retro” Feels So Fresh
May 26, 2025
Design Isn’t Just How It Looks - It’s How It Translates
May 23, 2025
Branding for Multifamily Developments Isn’t Optional—It’s Strategic
May 21, 2025
Your Logo Isn’t for You - It’s for Your Customers
May 19, 2025
Studio Update: Nonprofit Branding, Web Launches & New Creative Work
May 16, 2025
What Goes Above the Fold on Your Website (And Why It Matters)
May 14, 2025
A Good Brand Evolves With You
May 12, 2025
Your Website Should Be Your Hardest-Working Salesperson
May 9, 2025
Why Cohesive Branding Is a Business Advantage—Not Just a Design Choice
May 7, 2025
Looking Back at 2024: Projects, Pivots, and What’s Next
May 5, 2025
Why Most Architecture Websites Fail (And How to Build One That Works)
May 2, 2025
New Branding Project Kickoff — Designing Alongside Architecture
April 30, 2025
How Brand Touchpoints Build (or Break) Trust in Your Business
April 28, 2025
Studio Update: Proposals, Photography, and a Graphic Design Side Project
April 25, 2025
Building Fairbuilt
March 5, 2024
Why Contractors Need a Great Website
January 16, 2023
Marketing your Architecture Firm
January 11, 2023
Why your architecture firm needs professional photography
April 28, 2022
Branding your Engineering Firm
April 26, 2022
Branding your Contracting Company
April 25, 2022
Branding your Architecture Firm