Stor Kran Cranes

Stor Kran was a new company built around an extraordinary piece of equipment. The Pacific Titan (formerly known as the Left Coast Lifter) is a massive floating shear-leg crane that helped shape major infrastructure projects across the country before being acquired and relaunched for West Coast operations.

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With the crane making its way from the East Coast to the Pacific Northwest, Stor Kran needed to move fast. They had no established web presence, a brand identity that needed modernization, and a deadline driven by the crane's arrival and the need to start booking jobs. Their clients; port authorities, marine contractors, infrastructure project owners, are sophisticated buyers who do significant due diligence before committing to any engagement involving equipment of this scale and cost.

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There was no room for a digital presence that felt unpolished or unready. The first impression had to match the scale of the asset.

We started with the brand. Stor Kran had an existing mark that carried the right industrial character but needed refinement to feel contemporary and confident. We streamlined the identity; preserving the strength of the original mark while elevating its presentation for a professional, media-facing context. The result was a brand that felt established even for a company that was just launching.

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From there, the website had one primary strategic objective: communicate the scale, capability, and credibility of the Pacific Titan to a technically sophisticated audience as quickly and clearly as possible.

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That shaped every decision. Navigation was kept simple and functional. Technical specifications were organized for easy reference - the kind of data a project engineer or procurement officer needs to evaluate a piece of equipment like this. Photography and visual treatment were built around capturing the genuine scale of the crane in a way that text and spec sheets cannot convey on their own.

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Every page was built around function. The site was not a brochure, it was an inquiry and partnership hub designed to convert serious operators into serious conversations.

The site launched ahead of the Pacific Titan's arrival on the West Coast and immediately became the central hub for media coverage, partnership inquiries, and project bookings. The cranes have been booked out since arriving in the Pacific Northwest.

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Since launch, the company has expanded its fleet with the introduction of the Pacific Lifter - one of the world's largest barge cranes, originally built as the McDermott DB17. The website has evolved alongside the fleet, adapting its architecture and content to present multiple assets clearly to an audience that evaluates equipment at a highly technical level.

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This project is a clear example of what a website needs to do for a company launching into a market where credibility is everything and the window to establish it is narrow.

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Visit the site: www.storkran.com