A new heavy-lift marine contractor launching around one of the largest floating cranes on the West Coast needed to establish credibility fast. We refreshed the brand and built a strategic website that communicates the scale, capability, and expertise behind the Pacific Titan while positioning Stor Kran as a trusted partner for complex marine and infrastructure projects.
Vancouver, Washington
Brand Identity, Website Design & Development
September 2025
Stor Kran entered the market with an extraordinary competitive advantage: ownership of the Pacific Titan, one of the largest floating shear-leg cranes operating on the West Coast. Formerly known as the Left Coast Lifter, the crane had played a role in major infrastructure projects across the country before beginning a new chapter in the Pacific Northwest.
While the equipment carried decades of credibility, the company itself was brand new.
There was no established digital presence, a brand identity that needed refinement, and a tight timeline driven by the crane's arrival on the West Coast. Prospective clients—including marine contractors, port authorities, and infrastructure owners—would evaluate the company online long before making contact. For projects involving equipment of this scale, credibility isn't optional; it's a prerequisite.
The challenge extended beyond launching a website. Stor Kran needed a professional digital presence that immediately communicated experience, capability, and trust. This project combined Construction Branding with strategic Construction Web Design to help establish market confidence from day one.
We began by refining the existing brand identity.
The original logo already reflected the company's industrial roots, but it lacked the polish expected from a contractor supporting high-profile marine construction projects. Rather than starting over, we modernized the identity while preserving its recognizable character, creating a brand that felt established despite the company's recent launch.
From there, we focused on building a website around one clear objective: communicate the scale and capability of the Pacific Titan as quickly as possible.
Every design decision supported that goal.
Navigation was intentionally simple, allowing visitors to quickly understand the company's services, equipment, and experience. Technical specifications were organized for engineers, project managers, and procurement teams who rely on detailed information during vendor evaluation. Large-scale photography emphasized the sheer size of the crane in ways that specifications alone never could.
As a studio specializing in AEC Web Design and AEC Web Design, we believe industrial companies deserve websites that do more than showcase equipment. They should communicate expertise, build confidence, and support business development. Every page was designed with that philosophy in mind.
The website launched ahead of the Pacific Titan's arrival in the Pacific Northwest and immediately became the company's central hub for media coverage, partnership opportunities, and project inquiries.
Since launch, the Pacific Titan has remained consistently booked, demonstrating strong demand for its capabilities. As the business has continued to grow, Stor Kran expanded its fleet with the addition of the Pacific Lifter—one of the world's largest barge cranes. The website has evolved alongside the company, adapting its structure and content to support multiple assets while maintaining a clear user experience for highly technical audiences.
This project demonstrates the impact that strategic Construction Company Branding and Web Design for Construction Companies can have when entering a competitive market. For contractors working on complex infrastructure projects, a website isn't simply a marketing asset—it's an extension of the company's credibility and often the first step toward earning trust with clients.
What Changed
Visit the Site: www.storkran.com
Looking for Construction Web Design or Construction Branding for your own company? Explore our Construction Web Design and Construction Branding services to see how we help contractors build trust online.
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