Tru Form Tiny

While Tru Form Tiny had a strong reputation in the industry, their existing website wasn’t keeping pace with their goals.

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• The site design felt outdated compared to the level of detail in their homes.
• Navigation made it difficult for potential buyers to explore and compare models.
• Sales conversations were slowed down by repeated back-and-forth about options and examples.

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In short, their digital presence was holding back their ability to grow in the luxury segment of the tiny home market.

We started by clarifying the firm’s positioning: Tru Form Tiny wasn’t just a builder of compact houses — they were a designer of beautiful, livable spaces tailored for a lifestyle of intentional simplicity.

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From there, we focused on three strategic priorities:

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1. Positioning for Luxury – Elevating the brand tone and visuals to reflect high-end design, craftsmanship, and lifestyle.
2. Streamlined Buyer Journey – Redesigning navigation and content flow so customers could quickly find, compare, and customize models.
3. Sales Enablement – Building digital tools that moved prospects directly into the sales system, reducing admin burden and freeing the team to focus on relationships.

The new website positioned Tru Form Tiny as the leading luxury tiny home builder in the U.S. It became both a marketing asset and a sales tool:

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• A modern, high-end design that reflects the care and craft in every home.
• An intuitive browsing experience that empowers customers to explore options without friction.
• Direct integration with the sales process, saving the team time and improving lead quality.

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Result: Tru Form Tiny’s digital presence now matches the quality of their product — helping them attract more qualified buyers who are ready to invest in luxury tiny living.

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Explore the website here: www.truformtiny.com