Vicinity Architects

Vicinity Architects is a multidisciplinary architecture firm based in San Francisco, balancing projects across sectors. As the studio grew, they needed a brand identity that could adapt to each market without losing a unified voice. The goal was to create a system that felt contemporary, professional, and flexible - something that reflected both the firm’s technical rigor and its creative range.

Working closely with the founder, we explored how the brand could express Vicinity’s values across every touchpoint. The solution centered on a modular identity system anchored by a minimal wordmark and an adaptable color framework. Each discipline received its own subtle color variation, giving the brand flexibility without fragmentation. The result is a system that feels cohesive and confident, no matter the project type or audience.

The new identity gave Vicinity Architects a professional foundation that reflects their craft. It provides consistency across proposals, presentations, and digital platforms while preserving room for evolution as the firm grows. Most importantly, it gave the founder a visual identity they’re proud to stand behind - one that feels as thoughtful as the work they create.