Roseburg RV Center
SERVICES:
BRAND IDENTITY
GRAPHIC DESIGN
MERCHANDISE
Embarking on a New Journey
In early 2020, Winchester Wholesale boldly decided to shift its business model from used cars to new and used trailers and RVs, giving rise to Roseburg RV Center. This strategic move provided them with an opportunity to redefine their identity and seize the Roseburg market with renewed vigor.
Let the adventure begin!
Our Work
At Fairbuilt, we were thrilled to collaborate with Winchester Wholesale in their transformation into Roseburg RV Center. Our goal was to revitalize their brand and position them uniquely in a competitive market.
Crafting the Adventurous Identity:
The heart of Roseburg RV Center's brand identity draws inspiration from the iconic and adventurous automobile badges that have stood the test of time in the automotive industry. This simple yet versatile approach allowed us to create a consistent visual language for their products, merchandise, and buildings.
Setting the Stage with Signage:
As part of the brand development process, we recognized the significance of street presence in attracting potential customers to the lot. Thus, signage design took center stage. Banners and signage now line the property, extending a warm and inviting welcome to visitors.
