We collaborated with Smith & Olofson early in their partnership to develop a brand identity that embraced their individual styles and fostered a strong connection with the Oregon community they served.

Crafting an Authentic Identity:

Our journey began by delving deep into the core values of Smith & Olofson. It became apparent that a departure from corporate design was necessary to align with their vision. Local and regional research provided invaluable insights, allowing us to integrate the essence of Oregon into their identity while letting go of conventional corporate design elements.

Handcrafted Approach to Design:

The result was a handcrafted approach to design that reflected the authentic spirit of Oregon and resonated through every aspect of their real estate approach. This unique identity became the heart of their brand, enabling them to stand out in the competitive Eugene real estate market.