Local Logo Redesign - Palestine, Texas
Welcome to another edition of Local Logo Redesign. Today, our focus is on a pizza and wine restaurant located in Palestine, Texas.
The existing logo, sans tagline, fails to convey the essence of a brick oven pizza establishment. Our goal is not to rename businesses, but to enhance their visual identity. The current font choice compromises legibility, and the logo appears to be a mere screenshot from a design program, as evident from the suggested change beneath the word "brick."
In the redesign process, our primary objective is to appeal to the market of brick oven pizza enthusiasts who also appreciate wine. The typeface will be replaced to align with this target audience. Additionally, we intend to embed subtle symbolism into the wordmark, enabling a quick understanding of the business at a glance.
The redesigned logo will feature symbols that contribute to a scalable mark suitable for various platforms, including social media, websites, and other brand elements. The updated logo will be presented with its brand colors, featuring a deepened red to evoke a wine-like feel.
To provide a comprehensive view, we'll showcase the logo on different items, including an apron, pizza box, tote bag, and demonstrate how the new branding translates to the web.
Here's the updated logo with its brand colors, emphasizing the rich red reminiscent of fine wine. Take a closer look at the scalable element, envision it on an apron, a pizza box, and a tote bag. Finally, witness the seamless transition of the new branding to the online sphere.
In the ongoing saga of Local Logo Redesign, Switch Pizza and Wine in Palestine, Texas joins our ranks of businesses getting a conceptual visual facelift. Stay tuned for more, and if you're in the market for a standout brand identity and logo, drop us a line. Let's fire up something uniquely yours.
Talk to you soon,
